Grammy-winning rapper Kanye West‘s successful Yeezy Boost sneaker launch this year has resulted in strong overall sales for sportswear company adidas.
According to reports, adidas CEO Herbert Hainer credited Ye’s kicks for strong first quarter sales in a conference call this week.
“Moreover, at the launch of the Yeezy Boost, our first shoe developed in collaboration with Kanye West, long queues formed in front of stores. And let’s not forget the success of the newly launched Tubular and the latest version of the ZX Flux. All of this drove an aggressive 29% sales increase at adidas Originals, with strong double-digit increases …read more